Our history

Airlines are a high risk business with many consistently making a loss. Airlines that regularly attain a profit above 5% of revenue are considered successful.

When revenue management is introduced to a company, in any applicable industry, the company’s revenue increases on average by 7%.

In 1997 when R&R was established, only the large airlines could afford revenue management. The aim of R&R was to provide revenue management to carriers not large enough to host their own reservations system.

The design goal was to produce a cost effective revenue management system that maximised revenue, was intuitive to use and yet had the flexibility to match ever changing conditions. The result is Aviator.

The way we work

Aviator has proven to be popular with both the traditional carriers as well as the new generation of airlines known as ‘low cost carriers’.

The R&R approach to business has many parallels with the new low cost carriers themselves. We do not have any investment in out-dated legacy systems or equipment. We get great utilisation from our investment in new technology. The positive and flexible attitude of our people, provide an enjoyable working environment with a fair amount of multi-tasking.

As a result, R&R can provide software, and a level of service that is both friendly and professional, at very competitive rates.

R&R’s software and services are provided on a lease basis to keep start-up costs to a minimum.